IT ALL BEGINS WITH AN IDEA.
I found myself enjoying a much needed night off at A Bar of Their Own (ABOTO), on the night the Minnesota Lynx clinched their spot in the WNBA playoffs. It was a Tuesday evening and the excitement for the upcoming Thursday playoff game had me buzzing. Driving home, I was totally pumped, not just for our team, but for the remarkable movement happening in women's basketball. The growing audience and support for women's sports is undeniable, and I knew that countless fans would be rallying behind the Minnesota Lynx.
Taking a cue from the "Everyone Watches Women's Sports" tee, I had a lightbulb moment - why not make an "Everyone Watches Minnesota Basketball" tee and channel all this excitement into something meaningful? I teamed up with ABOTO and we got the ball rolling.
How we raised $3,000 for the Sanneh Foundation in 72 hours!
TUESDAY: The night of the idea.
WEDNESDAY: Picked a nonprofit, got the tee online, began promoting, and started selling.
THURSDAY: Game #1 WIN and we sold nearly 100 tees!
FRIDAY: Last day to order. (So folks would get their tees by Wednesday for game #3)
TUESDAY: Everything was printed, bagged up, and shipped out!
ABOTO was on board from the jump!
Shirts went live less than 24 hours after the proposed fundraising idea.
This video was created to announce the fundraiser and posted to all socials.
There was INSANE excitement after MN won the first game in the playoff series. We focused our marketing around the hype of this game.
With just one night left to order, we created this video for one last push.
Shirts were ordered Friday, printed on Monday/Tuesday and orders shipped out by Tuesday afternoon. Right in time for GAME 3 of the playoffs.